User Research & Testing - Understand Your Users Deeply

What Research Reveals

User research transforms how you make decisions. Instead of debating opinions, you reference real behaviors and needs. Instead of hoping features work, you validate them with actual users. You'll understand not just what people do, but why they do it—insights that shape products people genuinely want to use.

Confidence in Direction

Stop second-guessing design decisions. With research backing your choices, you move forward confidently, knowing you're solving real problems for real people.

Reduced Risk

Catch problems before they reach production. Testing reveals issues early when they're easy to fix, saving time and protecting your reputation.

Team Alignment

When everyone sees the same user insights, debates end quickly. Research creates shared understanding that focuses teams on what matters.

Better Outcomes

Products built on user understanding succeed more often. Features get used, interfaces feel intuitive, and satisfaction grows naturally.

The Gap Between You and Your Users

You've experienced the frustration. Features you thought were brilliant get ignored. Interfaces that seemed clear confuse users. Support requests reveal problems you never anticipated. The gap between what you think users need and what they actually need creates costly mistakes and missed opportunities.

Building on Assumptions

Without research, every decision rests on guesswork. You assume you know what users need, how they think, and what they value. Sometimes you're right. Often, you're missing crucial context that would change everything.

Discovering Problems Too Late

Issues surface after launch when fixing them costs exponentially more. Users struggle silently or leave frustrated. By the time you notice the problem, damage to reputation and resources has already happened.

Internal Debates Without Data

Teams argue about the best approach with no way to resolve disagreements objectively. Personal preferences and hierarchy influence decisions more than user needs. Progress slows as discussions circle without resolution.

Our Research Approach

We employ multiple research methods to build a complete picture of your users. Each method reveals different insights—behaviors, needs, motivations, and challenges. Together, they provide the understanding you need to make informed decisions that serve real people.

Contextual Inquiry

We observe users in their natural environment, watching how they actually work rather than how they say they work. This reveals workflows, workarounds, and pain points that never come up in interviews. You see the reality of usage, not the idealized version.

Usability Testing

We watch users interact with your product, identifying where they succeed and where they struggle. Each session reveals friction points you never noticed because you know the interface too well. Problems become visible and fixable.

User Interviews

Through thoughtful conversations, we uncover motivations, frustrations, and needs. Users share their context, goals, and challenges, giving you understanding that shapes strategy beyond just interface decisions.

Information Architecture Validation

Through card sorting and tree testing, we understand how users mentally organize information. This ensures your structure matches their expectations, making navigation feel intuitive rather than puzzling.

Survey Design and Analysis

When you need quantitative validation, we design surveys that gather meaningful data. Statistical analysis provides confidence in patterns and priorities, complementing qualitative insights.

The Research Journey

Research unfolds in phases, each building on the last. You're involved throughout, helping frame questions and participating in key sessions. We handle the methodology and logistics while you gain understanding that transforms how you think about your product.

How It Unfolds

1

Research Planning (1 week)

We work together to define research questions and choose appropriate methods. Your input ensures we investigate what matters most to your decisions. The plan gives everyone clarity about what we'll learn and how.

2

Participant Recruitment (1-2 weeks)

We find and screen participants who represent your actual users. Quality recruitment ensures insights come from people whose needs you're trying to serve, not just whoever was available.

3

Data Collection (2-3 weeks)

We conduct interviews, observations, and testing sessions. You're welcome to observe and often should—seeing users struggle or succeed creates visceral understanding that reports alone can't match.

4

Analysis and Synthesis (1-2 weeks)

We analyze findings, identifying patterns and priorities. The messy reality of individual sessions becomes clear themes and actionable recommendations. Complexity resolves into clarity.

5

Presentation and Planning (1 week)

We present findings to your team, discussing implications and next steps. Research transforms into strategy, with clear recommendations prioritized by impact. Everyone leaves aligned on direction.

Your Involvement

You participate in planning, observe key sessions, and discuss findings. This collaborative approach ensures research answers your questions and builds shared understanding across your team.

What You Receive

Detailed findings, journey maps, personas if relevant, and prioritized recommendations. All deliverables focus on actionable insights, not academic documentation.

Investment in Understanding

€5,200

Comprehensive User Research & Testing

This investment covers a complete research initiative that answers your critical questions about users. You're gaining insights that shape strategy, reduce risk, and improve outcomes. The understanding compounds over time, informing decisions long after the research concludes.

What's Included

Research Planning Workshop

Collaborative session defining research questions, methods, and success criteria

Participant Recruitment

Finding and screening 12-15 participants who represent your target users

Research Sessions

12-15 user interviews, contextual observations, or usability tests with detailed notes

Session Recordings

Video or audio recordings of all sessions for your team to review and reference

Analysis and Synthesis

Comprehensive analysis identifying patterns, themes, and key insights from all sessions

Journey Maps

Visual representations of user experiences showing pain points and opportunities

Prioritized Recommendations

Actionable insights ranked by impact and effort, with clear next steps

Presentation to Stakeholders

In-person or video presentation of findings with discussion and Q&A

The Cost of Not Knowing

Building without user research means expensive mistakes. Features developed without validation often miss the mark, requiring rework or abandonment. Poor usability frustrates users and increases support costs. Opportunities hide in plain sight because you lack the perspective to see them.

Research changes the equation. You invest upfront to reduce downstream costs dramatically. Development becomes more focused because you know what to build. Usability improves because you understand where people struggle. Confidence grows because decisions rest on evidence.

What Research Delivers

Research impact becomes visible quickly but deepens over time. Initial findings shape immediate decisions. Deeper insights inform strategy. The understanding you gain continues influencing choices long after the project concludes.

Immediate Impact (Weeks 1-2)

Clear direction on critical design decisions
Team alignment around user needs and priorities
Validation or correction of existing assumptions

Short-Term Results (Months 1-2)

Features designed with user needs clearly understood
Reduced internal debates with data backing decisions
Early usability issues identified and addressed

Medium-Term Benefits (Months 3-6)

Improved usability visible in support requests and feedback
Strategic insights informing product roadmap
Team referencing research findings in ongoing work

How Progress Shows

We measure through both metrics and observation. Usage patterns shift, support requests change, and qualitative feedback improves. More importantly, your team's confidence in decisions increases as research becomes part of your process.

Setting Realistic Expectations

Research provides clarity, not certainty. You'll understand users better and make more informed decisions, but product success depends on many factors beyond research. We're honest about what research reveals and its limitations. Our goal is useful insight, not false promises about guaranteed outcomes.

Our Research Promise

We're committed to delivering research that actually helps you make decisions. If the insights aren't useful, we haven't done our job. Quality research takes care and expertise, which is what we bring to every project.

Quality Participants

We recruit participants who genuinely represent your users. If recruitment doesn't meet standards, we find better participants at no additional cost. Your research deserves the right people.

Actionable Insights

Our findings include clear recommendations you can act on. No academic reports that gather dust. If you're unclear about next steps after our presentation, we schedule follow-up discussions until you are.

Methodological Rigor

We follow established research practices that produce reliable insights. Our methods are appropriate for your questions, and we're transparent about confidence levels and limitations.

Honest Consultation

Before starting, we discuss whether research addresses your actual needs. Sometimes the answer is no, and we'll tell you. We'd rather you invest wisely than quickly.

Beginning the Research

Starting research is straightforward. We begin by understanding your questions and context. This initial conversation helps both of us determine if research fits your current needs and if we're the right people to conduct it.

1

Discovery Call

We discuss your product, your questions, and what decisions the research will inform. This helps us recommend appropriate methods and scope. You'll leave with clarity about whether research addresses your needs.

2

Research Proposal

We provide a detailed proposal outlining methods, timeline, deliverables, and investment. You'll know exactly what questions we'll answer and how before committing.

3

Research Launch

We start with planning workshops to refine questions and recruit participants. Research sessions begin within two weeks, with findings delivered on the agreed timeline.

Most organizations seek research when they face important decisions with unclear user needs, or when they've launched features that aren't working as expected. If you're facing these situations, research can provide the clarity you need to move forward confidently.

Ready to Understand Your Users?

Let's discuss your questions about users and how research might answer them. Share what you're trying to learn, and we'll explore whether our research approach serves your needs.

Start the Conversation

Free initial consultation • No obligation • Honest recommendations

Explore Other Services

Design System Development

Build coherent, scalable design systems that ensure consistency across all your digital products. Create comprehensive component libraries with clear guidelines.

€7,900

Learn More

Interaction Design & Animation

Create meaningful interactions that enhance engagement and comprehension. Design micro-interactions and choreograph transitions that feel natural.

€6,400